The Rhetoric of Ableism by James L. Cherney

The Rhetoric of Ableism by James L. Cherney

Author:James L. Cherney [Cherney, James L.]
Language: eng
Format: epub
Tags: Ableism, Rhetoric, Philosophy, Non-Fiction
Publisher: Disabled Studies Quarterly
Published: 2011-03-09T00:00:00+00:00


Conclusion: A Case for Strategic Neologism

Identifying ableism requires rhetorical invention, for to critique a rhetoric that goes without saying requires new words. Neologism, strategically used, can help uncover the unexamined assumptions of a way of seeing the world. Burke explains:

We learn to single out certain relationships in accordance with the particular linguistic texture into which we are born, though we may privately manipulate this linguistic texture to formulate still other relationships. When we do so, we invent new terms, or apply our old vocabulary in new ways, attempting to socialize our position by so manipulating the linguistic equipment of our group that our particular additions or alterations can be shown to fit into the old texture.39

Similar work has been done to establish the concept of "sexism." Until the word came into being and use, what it described operated in the open as acceptable patterns of thought. Oppressed women certainly might find such thinking objectionable, but without the word their critique lacks a specific target. In such a situation they may target another related concept, such as the institutions generated and protected by the attitude, as a way of expressing their dissatisfaction with the hegemonic oppressive orientation. The target may be chosen because it is closely linked with the attitude, because it is deemed a particularly heinous practice, or because it lies close to the border of acceptable behavior and is thus easily accessible. Once chosen, the target becomes the receptacle for dissatisfaction with the unnamed orientation, and efforts to remove the practice become closely aligned with repudiating the offensive perspective.

Because attacking the target requires forging coalitions with those who may oppose the target for other reasons, this strategically important move can actually help protect the underlying oppressive orientation from discovery, and eliminating the target can be confused with eliminating the oppressive view. Continued dissatisfaction with the still unnamed premises of the oppressive system can lead to the acquisition of new targets, and the cycle begins anew. Yet naming and calling into question the view itself raises the possibility of altering the very strands out of which the oppressive institutions are spun. Identifying the view as problematic adds a critical dimension to the struggle by denying the simplistic perspective that sees altering a few target structures as a solution to the problem. Naming the view exposes its pervasiveness, assumptions, and implications to criticism.

The struggle against sexism generally fits this pattern. Dissatisfaction with gender inequality has led to the removal of a number of oppressive measures but has yet to eliminate the ideological practice now named sexism. Early targets included the right to vote and property rights allowed to women, yet even once these institutional targets were eradicated, women still faced an oppressive attitude. The feminist movement made a critical step when it identified the lack of words that could identify the oppression of women. Betty Friedan addressed this issue specifically in 1963, and aptly described "The Problem that Has No Name."40 While Friedan's name for the problem ("feminine mystique") does not



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